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9783211068533

Trust in the Network Economy

Trust in the Network Economy
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  • ISBN-13: 9783211068533
  • ISBN: 3211068538
  • Publication Date: 2003
  • Publisher: Springer

AUTHOR

Petrovic, O., Fallenbock, M., Kittle, C. Freddrick

SUMMARY

A lack of trust in online-transactions has been described as one of the most important obstacles for the development of e-business. Despite numerous activities in the fields of law and security, users have not yet gained the trust necessary for conducting e-business. This requires a new approach which is able to explain the importance and function of trust in the digital world. This book presents a new model of digital trust that is complemented by articles on law, security, business models and trust building signals. The book is published in a mixed German/English edition and is the first international reader covering trust and e-business from a multi-disciplinary approach.Petrovic, O. is the author of 'Trust in the Network Economy', published 2003 under ISBN 9783211068533 and ISBN 3211068538.

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