Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout each book are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience.In Trump University Entrepreneurship 101, you'll learn how to: Build your own money machine! Unleash your entrepreneurial power Find a great idea and go with it Develop a strategy to gain competitive advantage Project your growth and profitability Create a simple (and successful) business plan Master the art of negotiation Concentrate on the customer Launch your new venture!Includes FREE Downloadable Worksheets!Gordon, Michael E. is the author of 'Trump University Entrepreneurship 101 How to Turn Your Idea into a Money Machine', published 2007 under ISBN 9780470047125 and ISBN 0470047127.