Tourism:business of Travel

Tourism:business of Travel
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  • ISBN-13: 9780131189805
  • ISBN: 0131189808
  • Edition: 3
  • Publisher: Pearson


Cook, Roy A., Yale, Laura J., Marqua, Joseph J.


I. THE TRAVELING PUBLIC AND TOURISM PROMOTERS. 1. Introducing the Worldrs"s Largest Industry: Tourism. 2. Marketing to the Traveling Public. 3. Delivering Quality Tourism Services. 4. Bringing Travelers and Tourism Service Suppliers Together. II. TOURISM SERVICE SUPPLIERS. 5. Transportation. 6. Accommodations. 7. Food and Beverage. 8. Attractions and Entertainment. 9. Destinations. III. THE SERVICE AND HOSPITALITY ENVIRONMENT. 10. Economic and Political Impacts of Tourism. 11. Environmental and Social/Cultural Impacts of Tourism. 12. Exploring the Future of Tourism. Appendix A. Geography: Your Window to the World. Appendix B. Tourism Research. Appendix C. Choosing a Career and Finding a Job.Cook, Roy A. is the author of 'Tourism:business of Travel' with ISBN 9780131189805 and ISBN 0131189808.

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