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Publication Date: 1988
Publisher: Wiley & Sons, Incorporated, John
Burton, E. James, McBride, W. Blan
Using This Process. Frequently Asked Questions (with Answers) about Business Planning. Business Planning Terms. The Document. The Planning Communications Process. Philosophy and Mission. Strategic Plan. Corporate Objectives. Planning Unit Goals. Tactics and Projections. Coordination. Implementation and Follow-Up. Conclusion. Appendix.Burton, E. James is the author of 'Total Business Planning', published 1988 under ISBN 9780471823797 and ISBN 0471823791.