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9780495091325

This Is Pr The Realities of Public Relations

This Is Pr The Realities of Public Relations
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9780495091325
  • ISBN: 0495091324
  • Edition: 9
  • Publication Date: 2006
  • Publisher: Thomson Learning

AUTHOR

Newsom, Doug, Kruckeberg, Dean, Turk, Judy

SUMMARY

Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, you'll have resources you can take away from the classroom.Newsom, Doug is the author of 'This Is Pr The Realities of Public Relations', published 2006 under ISBN 9780495091325 and ISBN 0495091324.

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