The Why of the Buy Consumer Behavior and Fashion Marketing

The Why of the Buy Consumer Behavior and Fashion Marketing
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  • Condition: Good
  • Provider: HippoBooks Contact
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9781563674563
  • ISBN: 1563674564
  • Edition: 1
  • Publication Date: 2008
  • Publisher: Fairchild Books


Bay, Stefani, Petrizzi, Richard, Gill, Penny


Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. This text addresses how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy.Bay, Stefani is the author of 'The Why of the Buy Consumer Behavior and Fashion Marketing', published 2008 under ISBN 9781563674563 and ISBN 1563674564.

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