"Keen insight on the transformational power of Starbucks."-Dr. Jackie Freiberg, bestselling coauthor,Guts!andNuts!"Practical, proven ideas and strategies that you can apply immediately."-Brian Tracy, bestselling author ofMillion Dollar HabitsHow did Starbucks turn a cup of coffee into a worldwide business phenomenon? With unique access to Starbucks personnel and resources, Joseph Michelli isolated the 5 key leadership principles that transformed an ordinary idea into an extraordinary experience. Principle 1: Make It Your Own Principle 2: Everything Matters Principle 3: Surprise and Delight Principle 4: Embrace Resistance Principle 5: Leave Your MarkJoseph Michelli is the author of 'The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary', published 2006 under ISBN 9780071477840 and ISBN 0071477845.