"This is a brilliant book. The author does not overlap with the existing literature as much as offer an entirely new way of thinking about the phenomenon he describes. The book should draw respectful attention in a variety of disciplines--history, philosophy, and communications, as well as political science. . . . I could go on and on; there is no end to my appreciation for this work."--Michael Nelson, Vanderbilt University "This book is full of good writing, sound judgment, and the exactly appropriate rhetoric for an analysis of the rhetorical presidency. Everyone is aware of references to the presidency as a bully pulpit and to presidents as great (or poor) communicators. But it takes a book like Tulis's to put all this together as an essential, perhaps the essential, political dimension of the presidency."--Theodore J. Lowi, Cornell UniversityJeffrey K. Tulis is the author of 'The Rhetorical Presidency (Princeton Paperbacks)', published 1988 under ISBN 9780691022956 and ISBN 069102295X.