The Psychology of Advertising

The Psychology of Advertising
$3.95 Shipping
List Price
45% Off
You Save

  • Condition: Good
  • Provider: Ergodebooks Contact
  • Provider Rating:
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
  • ISBN-13: 9780415442732
  • ISBN: 0415442737
  • Publication Date: 2010
  • Publisher: Taylor & Francis Group




Bob M. Fennis works as a Professor in Cognitive Behaviour at the Department of Marketing at Groningen University. His research interests include persuasion, social influence processes and the dynamics of "automatic" consumer behaviour. His research focuses on such issues as the effectiveness of marketing and selling techniques, advertising effects, and nonconscious influences on consumer goal pursuit and purchase behaviour. Wolfgang Stroebe is Professor of Social Psychology at Utrecht University. He is a former president of the European Association of Social Psychology, a Fellow of numerous psychological societies (e.g., BPS, APS) and co-editor (with Miles Hewstone) of the European Review of Social Psychology. One of his major research interests is strategies of attitude and behaviour change, and he has published widely on this topic.Fennis is the author of 'The Psychology of Advertising', published 2010 under ISBN 9780415442732 and ISBN 0415442737.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.