1172149
9780415118910
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The authors present a clear, systematic approach to marketing planning. They outline the main features of the key techniques & strategies, & present a guide to the ways you can determine market objectives & develop a plan for their implementation.Lyndon Simkin is the author of 'The Marketing Planning Workbook: Effective Marketing for Marketing Managers (Marketing Workbooks)' with ISBN 9780415118910 and ISBN 0415118913.
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