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9780415118910

The Marketing Planning Workbook: Effective Marketing for Marketing Managers (Marketing Workbooks)

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  • ISBN-13: 9780415118910
  • ISBN: 0415118913
  • Publisher: Intl Thomson Business Pr

AUTHOR

Lyndon Simkin, John Bradley, Sally Dibb

SUMMARY

The authors present a clear, systematic approach to marketing planning. They outline the main features of the key techniques & strategies, & present a guide to the ways you can determine market objectives & develop a plan for their implementation.Lyndon Simkin is the author of 'The Marketing Planning Workbook: Effective Marketing for Marketing Managers (Marketing Workbooks)' with ISBN 9780415118910 and ISBN 0415118913.

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