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Publication Date: 1990
The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.John Fiske is the author of 'The John Fiske Collection: Introduction to Communication Studies (Studies in Culture and Communication)', published 1990 under ISBN 9780415046725 and ISBN 0415046726.