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9780898432244

The Future of Advertising : New Approaches to the Attention Economy

The Future of Advertising : New Approaches to the Attention Economy

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Product details

  • ISBN-13: 9780898432244
  • ISBN: 0898432243
  • Publication Date: 1998
  • Publisher: The Aspen Institute

AUTHOR

Richard Adler, William Drake

SUMMARY

Richard Adler is the author of 'The Future of Advertising : New Approaches to the Attention Economy', published 1998 under ISBN 9780898432244 and ISBN 0898432243.

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