[BACK COVER]Master the Art--and Science--of Persuasion. "Using the latest technological data, Granger gives the complex art of persuasion the ease of paint-by-numbers clarity and a process for success."-Leslie Schweitzer Miller, M.D., New York University School of Medicine, New York University Psychoanalytic Institute "The seven triggers will help people get things done more quickly, more easily, and with better results."-Michael J. Iandolo, President and General Manager, Lucent Technologies Mobility Solutions "Granger has transformed [brain imaging] research into a readily understandable and workable program....When you need to persuade,The 7 Triggers to Yesshows you how in a new and highly effective way."-Robert H. Miller, Former President and CEO, Charles of the Ritz Group. Ltd. "Bravo! I couldn't put it down....I now see there is a much more efficient way to persuade and influence others."-Josiah Stevenson, Former Director of Development, Dartmouth College "Russ has assembled an impressive army of thought leaders on the subject of persuasion. A great read."-Gerhard Gschwandtner, Founder and Publisher, Selling PowerGranger, Russell H. is the author of 'The 7 Triggers to Yes', published 2008 under ISBN 9780071544375 and ISBN 0071544372.