Testing 1 - 2 - 3 Experimental Design With Applications in Marketing and Service Operations

"Ledolter and Swersey succeed in conveying their passion for experimental design and sharing the power and practical value of these methods. The real-world examples used in the book are excellent."--Bovas Abraham, University of Waterloo "The authors present a wealth of interesting examples, many of which come from marketing, to minimize mathematical formalism and to help students learn how experimental design methods work and why they are so potentially useful. At last we have an accessible and relevant resource to learn about these powerful ideas."--Bert Gunter, Principal Biostatistician, GenentechLedolter, Johannes is the author of 'Testing 1 - 2 - 3 Experimental Design With Applications in Marketing and Service Operations', published 2007 under ISBN 9780804756129 and ISBN 0804756120.