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9780072981148

Telecommunications An Introduction To Electronic Media

Telecommunications An Introduction To Electronic Media
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  • ISBN-13: 9780072981148
  • ISBN: 0072981148
  • Edition: 9
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Gross, Lynne Schafer S.

SUMMARY

Table of Contents: Prologue: The Significance of Telecommunications Part I Electronic Media Forms 1 Radio 2 Broadcast Television 3 Cable and Satellite Television 4 Movies 5 The Internet 6 Other Forms of Telecommunications 7 International Electronic Media Part II Electronic Media Functions 8 Business Practices 9 Programs 10 Laws and Regulations 11 Ethics and Effects 12 Advertising 13 Audience Feedback 14 Production, Distribution, and Exhibition Epilogue Careers in TelecommunicationsGross, Lynne Schafer S. is the author of 'Telecommunications An Introduction To Electronic Media' with ISBN 9780072981148 and ISBN 0072981148.

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