In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of branding and how to successfully apply branding.Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names. While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success. Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who dont grasp the meaning and value of the brand assets can only hope their competitors are equally naive. -Roy E. Verley, Director, Corporate Communications, Hewlett-Packard Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands. -Larry Light, President & CEO, Arcature CorporationPettis, Chuck is the author of 'Technobrands How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products', published 2001 under ISBN 9780595189939 and ISBN 0595189938.