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9780595189939

Technobrands How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products
Technobrands How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products
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  • ISBN-13: 9780595189939
  • ISBN: 0595189938
  • Publication Date:
  • Publisher: iUniverse, Incorporated

AUTHOR

SUMMARY

In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of branding and how to successfully apply branding.Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names. While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success. Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who dont grasp the meaning and value of the brand assets can only hope their competitors are equally naive. -Roy E. Verley, Director, Corporate Communications, Hewlett-Packard Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands. -Larry Light, President & CEO, Arcature CorporationPettis, Chuck is the author of 'Technobrands How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products', published 2001 under ISBN 9780595189939 and ISBN 0595189938.

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