Siegfried Engelmann is a professor of education at the University of Oregon, and has written many books on teaching, including Give Your Child a Superior Mind. He is the originator of Direct Instruction, the most successful approach to teaching, and he has developed more than thirty direct instruction programs. He has provided teaching demonstrations with a wide range of children-consistently showing that they could learn much more than had been achieved with traditional teaching. Phyllis Haddox worked as a reading specialist before she joined the faculty of the University of Oregon. She has co-authored several direct instruction programs with Engelmann, produced over twenty training videos, and served as consultant and trainer for many school districts. Elaine C. Bruner co-authored DistarR reading programs with Engelmann, pioneered training of teachers in direct instruction methods, and has worked at the University of Illinois on computer applications of direct instruction.Engelmann, Siegfried is the author of 'Teach Your Child to Read in 100 Easy Lessons', published 1986 under ISBN 9780671631987 and ISBN 0671631985.