Systems for Success: The Complete Guide to Selling, Leasing, Presenting, Negotiating & Serving in Commercial Real Estate was developed to provide both new and advanced practitioners with the skills and systems necessary to achieve success in today's competitive commercial real estate environment.The accent is on hands-on training as Mr. Lipsey demonstrates winning techniques for every stage of the deal, including identifying prospective customers, negotiating the sale, and handling client complaints. No detail is too small; there are chapters on everything from leaving an effective voice-mail message to planning a tenant luncheon--even "7 Tips for Remembering a Person's Name."Presented in a succinct, easy-to-use format, Systems for Success provides timely, viable information and proven skills and techniques that will measurably improve your business.Michael J. Lipsey, president of the Lipsey Company, is nationally and internationally recognized as the leader in training and consulting for the commercial real estate industry. The Lipsey Company presents over two hundred training programs, workshops, seminars, and keynote addresses each year and works with corporate real estate executives, public and private investors, property managers, asset mangers, brokers, and leasing associates to improve their performance, streamline their operations, and generate more business. Mr. Lipsey's keen insight into the business of commercial real estate spans over thirty years of active involvement in the industry. He is also the author of Ethical Leadership of Robert E. Lee.Lipsey, Michael J. is the author of 'Systems For Success The Complete Guide To Selling, Leasing, Presenting, Negotiating & serving In Commerical Real Estate', published 2007 under ISBN 9781589803114 and ISBN 1589803116.