Surviving in the Newspaper Business is a "how-to-do-it" guide to newspaper management for the 1980s and beyond. It presents a set of unified principles for successful management and exposes the student to the primary mission of the newspaper: to deliver a quality product to the depth and breadth of the marketplace. Stressing the importance of the "total newspaper concept, "Willis portrays the successful newspaper as integrated internally among departments and externally with its readership and advertisers. In addition, he analyzes the newspaper's industrial environment, discusses management survival strategies, considers business and finance plans, and assesses organizational behavior in the newsroom. Included are a series of hands-on case studies offering further insights into topics discussed.Willis, Jim is the author of 'Surviving in the Newspaper Business: Newspaper Management in Turbulent Times', published 1988 under ISBN 9780275928636 and ISBN 0275928632.