Surveys in Social Research

David de Vaus' widely used text provides clear advice on how to plan, conduct and analyze social surveys. It emphasizes the links between theory and research, the logic and interpretation of statistics, and the practices of social research. This fifth edition has been completely rewritten with new examples and data, and includes new material on technology. As well as showing how to conduct good surveys, De Vaus provides the tools to enable readers to become critical consumers of research. He stresses that the logic of surveys and statistics is simply an extension of the logic we use in everyday life, but that analysis is an art which requires creativity and imagination rather than the application of sterile mechanical procedures. This is essential reading for students and for those working with surveys. It assumes no background in statistical analysis, and gives readers the tools they need to come to grips with this often confusing field of work.de Vaus, David is the author of 'Surveys in Social Research', published 2002 under ISBN 9780415268585 and ISBN 0415268583.