Successful Entrepreneur's Guidebook Where You Are Now, Where You Want to Be, How to Get There

The Successful Entrepreneur's Guidebook 2nd edition Where you are now Where you want to be How to get there Colin Barrow, Robert Brown, Liz Clarke REAR COVER: "Full of examples of how to grow your business and how not to." The Independent The Successful Entrepreneur's Guidebook is a practical guide to assessing the strengths and weaknesses of a business, the potential strategies for expansion and how to achieve growth objectives with a new business plan. It is the complete guide to strategy, finance and management for all entrepreneurs. Based on research at the Cranfield School of Management, this book explores the characteristics of "champion" enterprises, distilling the very essence of how to achieve profitable growth. It also charts the problems that owner-managed firms are likely to encounter, and suggests ways to anticipate and resolve them. This second edition is packed with assignments and useful case studies and will help any entrepreneur answer these key questions: Where is the business now what are its strengths and weaknesses? Where can the business go from here what strategies can be pursued? How do I create the complete business plan and achieve my growth objectives? The Successful Entrepreneur's Guidebook has helped hundreds of participants on Cranfield's Business Growth and Development Programme realize their ambitions. Now you too can achieve these goals. Colin Barrow, the former head of The Enterprise Group at Cranfield School of Management, founded and directed the Business Growth and Development Programme, the UK's most successful programme for entrepreneurs. He is the author of Financial Management for the Small Business and a co-author of The Business Plan Workbook. Robert Brown directed the Graduate Enterprise Programme at Cranfield and leads the course on Entrepreneurship, part of its MBA programme. He is a co-author of The Business Plan Workbook. Liz Clarke is a visiting lecturer at Cranfield who teaches on the Business Growth and Development Programme. The non-executive director of a high-technology business consultancy, she advises growing businesses both large and small.Barrow, Colin is the author of 'Successful Entrepreneur's Guidebook Where You Are Now, Where You Want to Be, How to Get There', published 2007 under ISBN 9780749446925 and ISBN 0749446927.