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9780749435790

Successful Customer Relationship Marketing New Thinking, New Strategies, New Tools for Getting Closer to Your Customers

Successful Customer Relationship Marketing New Thinking, New Strategies, New Tools for Getting Closer to Your Customers

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Product details

  • ISBN-13: 9780749435790
  • ISBN: 0749435798
  • Publication Date: 2001
  • Publisher: Kogan Page, Limited

AUTHOR

Stone, Merlin, Foss, Bryan

SUMMARY

By examining what companies all over the world and in different sectors are doing to achieve successful customer relationships, the authors show which tools and techniques are actually bringing verifiable results.Stone, Merlin is the author of 'Successful Customer Relationship Marketing New Thinking, New Strategies, New Tools for Getting Closer to Your Customers', published 2001 under ISBN 9780749435790 and ISBN 0749435798.

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