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9780195161441

Strategy as Action Competitive Dynamics and Competitive Advantage

Strategy as Action Competitive Dynamics and Competitive Advantage
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  • ISBN-13: 9780195161441
  • ISBN: 0195161440
  • Publication Date: 2005
  • Publisher: Oxford University Press, Incorporated

AUTHOR

Grimm, Curtis M., Lee, Hun, Smith, Ken G.

SUMMARY

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitve uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.Grimm, Curtis M. is the author of 'Strategy as Action Competitive Dynamics and Competitive Advantage', published 2005 under ISBN 9780195161441 and ISBN 0195161440.

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