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9780750684163

Strategies and Tools for Corporate Blogging

Strategies and Tools for Corporate Blogging

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Product details

  • ISBN-13: 9780750684163
  • ISBN: 075068416X
  • Publication Date: 2007
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Cass, John

SUMMARY

Showing how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies, this book provides tools for companies to interact with customers through blogging communities and to use resources effectively, as well as strategies for writing articles.Cass, John is the author of 'Strategies and Tools for Corporate Blogging ', published 2007 under ISBN 9780750684163 and ISBN 075068416X.

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