Strategic Retail Management: Texts & Cases

In this case-oriented text, well-known Harvard Business School authors cover the retailing challenges faced every day from the perspective of senior management. The readings and cases cover all aspects of a business to give readers a broad picture of the central dilemma faced by managers - finding a way to operate efficiently while satisfying the customer. The cases identify and provide information about critical and contemporary issues confronting retailers. Because many of the companies are well-known, students already possess prior knowledge.David E. Bell is the author of 'Strategic Retail Management: Texts & Cases', published 1995 under ISBN 9780538849081 and ISBN 0538849088.