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Publication Date: 1988
Publisher: Random House, Incorporated
Fink, Conrad C.
The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail.The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology-in, simply, the professionalism of management at all levels."Fink, Conrad C. is the author of 'Strategic Newspaper Management', published 1988 under ISBN 9780317583229 and ISBN 0317583220.