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9780324072884

Strategic Mgmt.:comp.+glob.conc.+cases
Strategic Mgmt.:comp.+glob.conc.+cases
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  • Condition: Very Good
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  • ISBN-13: 9780324072884
  • ISBN: 0324072880
  • Edition: 4
  • Publisher: Cengage South-Western

AUTHOR

SUMMARY

Strategic Management: Competitiveness & Globalization, 4e continues the authors tradition of quality & excellence in presenting how firms achieve strategic competitiveness, through a timely & clear writing style. The text uniquely focuses the strategic management process on the outcome & integrates the resource-based view of the firm with the more traditional I/O mode in explaining how firms build a sustained competitive advantage. This text contains the concepts portion only--customized case selections are available through Custom Publishing.Hitt, Michael A. is the author of 'Strategic Mgmt.:comp.+glob.conc.+cases' with ISBN 9780324072884 and ISBN 0324072880.

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