4660036

9780131871526

Strategic Marketing Problems Cases And Comments

Strategic Marketing Problems Cases And Comments
$8873.15
$3.95 Shipping
  • Condition: New
  • Provider: Read A Book Contact
  • Provider Rating:
    84%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: New

   30-day money back guarantee
$4.12
$3.95 Shipping
List Price
$194.00
Discount
97% Off
You Save
$189.88

  • Condition: Acceptable
  • Provider: Goodwill Florida Contact
  • Provider Rating:
    84%
  • Ships From: Fort Lauderdale, FL
  • Shipping: Standard

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780131871526
  • ISBN: 0131871528
  • Edition: 11
  • Publication Date: 2006
  • Publisher: Prentice Hall

AUTHOR

Kerin, Roger A., Peterson, Robert A.

SUMMARY

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.Kerin, Roger A. is the author of 'Strategic Marketing Problems Cases And Comments', published 2006 under ISBN 9780131871526 and ISBN 0131871528.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.