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9781856176170

Strategic Marketing Planning
Strategic Marketing Planning
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  • Comments: 2009. 2nd Edition. Paperback. Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years. Num Pages: 576 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 30. Weight in Grams: 1

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  • Comments: ALTERNATE EDITION: Item Condition New. Softcover International Edition, Printed in Black and White , Identical Book content as US Edition. ISBN and Book cover may differ.

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  • ISBN-13: 9781856176170
  • ISBN: 1856176177
  • Edition: 2
  • Publication Date:
  • Publisher: Elsevier Science & Technology Books

AUTHOR

SUMMARY

Gilligan, Colin is the author of 'Strategic Marketing Planning', published 2009 under ISBN 9781856176170 and ISBN 1856176177.

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