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9780072514827

Strategic Marketing Management Cases

Strategic Marketing Management Cases
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  • ISBN-13: 9780072514827
  • ISBN: 0072514825
  • Publication Date: 2001
  • Publisher: McGraw-Hill College

AUTHOR

Cravens, David W., Lamb, Charles W., Crittenden, Victoria L.

SUMMARY

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.Cravens, David W. is the author of 'Strategic Marketing Management Cases', published 2001 under ISBN 9780072514827 and ISBN 0072514825.

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