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Publication Date: 2007
Publisher: Prentice Hall
Kotler, Philip, Andreasen, Alan
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organizations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.Kotler, Philip is the author of 'Strategic Marketing for Non-profit Organizations ', published 2007 under ISBN 9780131753723 and ISBN 013175372X.
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