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9780844232164

Strategic Market Planning

Strategic Market Planning
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Product details

  • ISBN-13: 9780844232164
  • ISBN: 0844232165
  • Publication Date: 0015
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Hamper, Robert J., Baugh, L Sue

SUMMARY

Guidelines for inventory of internal and external environments, plus instructions on how to apply data to create a marketing plan.Hamper, Robert J. is the author of 'Strategic Market Planning', published 0015 under ISBN 9780844232164 and ISBN 0844232165.

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