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9780324581126

Strategic Managemetn Competitiveness and Globalization Concept
Strategic Managemetn Competitiveness and Globalization Concept
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  • ISBN-13: 9780324581126
  • ISBN: 0324581122
  • Edition: 8
  • Publication Date:
  • Publisher: Thomson South-Western

AUTHOR

SUMMARY

STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS Eighth Edition, is a comprehensive Strategic Management text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business examples available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online teaching tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm to explain how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples to provide context for key concepts, outstanding figures and models to illustrate key points, and a broad range of critical issues confronting mangers today.Hitt, Michael A. is the author of 'Strategic Managemetn Competitiveness and Globalization Concept', published 2008 under ISBN 9780324581126 and ISBN 0324581122.

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