4601562

9780073267203

Strategic Management Text And Cases

Strategic Management Text And Cases
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  • ISBN-13: 9780073267203
  • ISBN: 0073267201
  • Publication Date: 2006
  • Publisher: McGraw-Hill College

AUTHOR

Dess, Gregory G., Lumpkin, G. T. Tom, Eisner, Alan

SUMMARY

Strategic Management: Text and Cases, 3rd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous- written for today's student. A rocket-ship in its first editions, this revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, innovation, knowledge management, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant, and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.Dess, Gregory G. is the author of 'Strategic Management Text And Cases', published 2006 under ISBN 9780073267203 and ISBN 0073267201.

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