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Publication Date: 2002
Publisher: Wiley & Sons, Incorporated, John
Ginter, Peter M., Swayne, Linda E., Duncan, W. Jack
"I have been using this book as a required text since the very first edition. It provides a framework which integrates some of the most important concepts in modern management with cases from the health services field. I highly recommend the book and compliment the authors for their important contributions to our field." Dr Barry R Greene, University of Iowa"For years, this book has been the definitive text on strategic management in healthcare. This fourth edition will assure faculty offer current thinking in strategy formulation and implementation." Dr Janet E Porter, University of North Carolina at Chapel Hill"The new 4th edition is substantively the authors' best effort to date. Each chapter has been updated and improved, innovative materials enhance the analysis and implementation content, and the cases offer a broadly representative spectrum of strategically challenging siturations. Most significantly, the new edition refocuses the primary orientation of the text to that of strategic thinking (not just the technology of doing) and of strategic management as leadership. both essential oreientations that are missing from any works on strategic management. This transformation strengthens the integration and cohesion of the text's content in a way that Ithink students of strategy will find helpful and compelling." Dr Barbara Arrington, St Louis UniversityGinter, Peter M. is the author of 'Strategic Management of Health Care Organizations', published 2002 under ISBN 9780631231943 and ISBN 0631231943.
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