Name: Strategic Management Formulation, Implementation, and Control
ISBN: 9780072831542

by Pearce, John, Robinson, Richard

Strategic Management Formulation, Implementation, and Control

by Pearce, John, Robinson, Richard

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ISBN-13: 9780072831542
ISBN: 0072831545
Publication Date: 2002
Publisher: McGraw-Hill Higher Education

AUTHOR

Pearce, John, Robinson, Richard

SUMMARY

This text emphasizes current strategic management topics supported by proven strategy concepts and techniques in a direct, straightforward treatment. The central themes of globalization, ecommerce, information technology, speed and continuous improvement receive heightened treatment across every chapter in the new edition. New examples have been added to every chapter on strategy for e-commerce businesses. An assortment of Business Week cases are woven into the text.Pearce, John is the author of 'Strategic Management Formulation, Implementation, and Control', published 2002 under ISBN 9780072831542 and ISBN 0072831545.

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