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9780130497949

Strategic Management Concepts

Strategic Management Concepts
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  • ISBN-13: 9780130497949
  • ISBN: 0130497940
  • Edition: 9
  • Publication Date: 2002
  • Publisher: Prentice Hall PTR

AUTHOR

David, Fred R.

SUMMARY

Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis. For consultants and other strategic planners.David, Fred R. is the author of 'Strategic Management Concepts', published 2002 under ISBN 9780130497949 and ISBN 0130497940.

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