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9780131494602

Strategic Management And Business Policy Cases

Strategic Management And Business Policy Cases
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  • ISBN-13: 9780131494602
  • ISBN: 0131494600
  • Edition: 10
  • Publication Date: 2005
  • Publisher: Prentice Hall PTR

AUTHOR

Wheelen, Thomas, Hunger, J. David

SUMMARY

This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this fieldfrom competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.Wheelen, Thomas is the author of 'Strategic Management And Business Policy Cases', published 2005 under ISBN 9780131494602 and ISBN 0131494600.

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