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9780324178937

Strategic Electronic Marketing Managing E-Business

Strategic Electronic Marketing Managing E-Business
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  • ISBN-13: 9780324178937
  • ISBN: 032417893X
  • Edition: 2
  • Publication Date: 2002
  • Publisher: Thomson Learning

AUTHOR

Kleindl, Brad Alan

SUMMARY

Suitable for undergraduate and graduate courses in electronic commerce this volume will also be of interest to anyone involved in the rapidly changing environment of interactive advertising, new product development and distribution processes, the almost defunct dot.com sector and those who rely upon databases.Kleindl, Brad Alan is the author of 'Strategic Electronic Marketing Managing E-Business', published 2002 under ISBN 9780324178937 and ISBN 032417893X.

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