BASIC APPROACH This supplemental book examines the wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with a strong bias toward application. Over twenty analytical tools are discussed and evaluated with examples to illustrate their most effective application. Presents the most applicable techniques across a broad range of applications in the analysis process. FEATURES/BENEFITS Consistent format for each technique--description, background, rationale and implications, advantages, limitations, process, related tools. Coverage of "classic" as well as more popular contemporary techniques. FAROUT --A unique evaluation process for each model identifying ease of, use and practicality. Designed to be frequently used as a handy comparison and reference source. Examinations and applications of techniques used in real organizations. Please see the Prentice Hall Custom Business Web site for the largest educational database available for the Strategy course. www.prenhall.com/custombusinessFleisher, Craig S. is the author of 'Strategic and Competitive Analysis Methods and Techniques for Analyzing Business Competition', published 2002 under ISBN 9780130888525 and ISBN 0130888524.