The best way to stand out from all the other telemarketers is to make telemarketing calls you wouldn't mind receiving yourself. The two most common types of telemarketing calls are made by a) the high-pressure, low-sincerity gab artists who sound like what they're selling is-or should be-illegal, and b) the robot who reads from a script word-for-word, and can't handle unforeseen questions like "What color does that come in?" Let's face it. People are tired of both approaches. Stephan Schiffman's Telemarketing shows you how to develop a professional telemarketing image that will allow you to stand out from the pack instantly. It tells you what to do when the prospect says "We already have that," "I'm not interested," or "I'm too busy right now." And it even offers advice on setting appointments-rather than closing sales-by phone. You'll also learn how to use emotion-packed words that win interest-and sales; the best times to reach decision-makers in specific industries and occupations (try between nine and eleven a.m. for dentists); how to handle secretaries; and much, much' more!Schiffman, Stephan is the author of 'Stephan Schiffman's Telemarketing', published 1992 under ISBN 9781558501300 and ISBN 1558501304.