A. Jerome Jewler is a best-selling author, educator, and friend to students. As a distinguished professor emeritus of the College of Mass Communications and Information Studies as well as co-director of the University 101 first-year seminar at the University of South Carolina, Columbia, he has guided advertising students through the creative and writing processes and has helped hundreds of new students determine their goals. He has planned and conducted training workshops for first-year seminar instructors, has won a Mortar Board award for teaching excellence, and was recognized as USC advisor of the year and nationally as the Distinguished Advertising Educator in 2000. While not working on this book?which isn't very often!?he guides younger children as a docent for the South Carolina State Museum.Gardner, John N. is the author of 'Step by Step to College and Career Success', published 2007 under ISBN 9781413030761 and ISBN 1413030769.