1641151

9780471508168

Starting and Building Your Catalog Sales Business Secrets for Success in One of Today's Fastest-Growing Businesses
Starting and Building Your Catalog Sales Business Secrets for Success in One of Today's Fastest-Growing Businesses
$37.82
$3.95 Shipping
List Price
$50.00
Discount
24% Off
You Save
$12.18

  • Condition: New
  • Provider: LightningBooks Contact
  • Provider Rating:
    85%
  • Ships From: Multiple Locations
  • Shipping: Standard, Expedited (tracking available)
  • Comments: Fast shipping! All orders include delivery confirmation.

   30-day money back guarantee
$14.94
$3.95 Shipping
List Price
$50.00
Discount
70% Off
You Save
$35.06

  • Condition: Good
  • Provider: HippoBooks Contact
  • Provider Rating:
    83%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have millions of unique items ready to ship today!

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780471508168
  • ISBN: 0471508160
  • Publication Date:
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

SUMMARY

Catalog sales is the most profitable way to sell in today's booming direct-mail industry. In fact, catalog sales now represent a more than $12 billion industry. More and more small business owners and entrepreneurs are realizing the profit-making potential of this powerful selling tool. Now, with the help of this book, you can learn everything you need to know to succeed in catalog sales as well. Written by Herman Holtz, one of America's top consultants, speakers, and bestselling authors, Starting and Building Your Catalog Sales Business shows you step by step the tricks of the trade, including:What types of merchandise typically sell well by catalogSales, advertising, and marketing basics via catalogs and mailHow to write catalog copy that sellsThe important and necessary elements in any catalog mailing-including how to create an effective sales letterWhat you need to know about mailing lists-where to rent them, what they cost, what kinds and categories are available, and how the list-rental business worksWhat it takes to succeed-frank advice about business and the two most critical factors of business success: adequate sales volume and realistic pricingPlus-what you need to know about accounting, how to finance your catalog sales business, and lists of the leading renters of mailing lists, cooperative mailers, wholesale sources of supplies, and more!Packed with anecdotes, worksheets, and examples drawn from successful catalog sales businesses, Starting and Building Your Catalog Sales Business is the starting point for anyone who wants to start up and succeed in this lucrative field.Holtz, Herman R. is the author of 'Starting and Building Your Catalog Sales Business Secrets for Success in One of Today's Fastest-Growing Businesses', published 1990 under ISBN 9780471508168 and ISBN 0471508160.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.