4862844

9780073128214

Sports Marketing
Sports Marketing
$37.11
$3.95 Shipping
List Price
$143.75
Discount
74% Off
You Save
$106.64

  • Condition: New
  • Provider: Ergodebooks Contact
  • Provider Rating:
    84%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee
$0.01
$3.95 Shipping
List Price
$143.75
Discount
99% Off
You Save
$143.74

  • Condition: Very Good
  • Provider: BETTERWORLDBOOKSWEST Contact
  • Provider Rating:
    84%
  • Ships From: Mishawaka, IN
  • Shipping: Standard, Expedited
  • Comments: Ships from Reno, NV. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780073128214
  • ISBN: 007312821X
  • Publication Date: 2006
  • Publisher: McGraw-Hill College

AUTHOR

Fullerton, Sam

SUMMARY

Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment.Dr. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) deals with the idea of the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, and more. The second part of the text (Chapters 15 - 22) examines using a sports platform as a foundation for the marketing of non-sports products, including examples such as Tiger Woods' endorsement of Tag Heuer watches and Coca-Cola's sponsorship of soccer's World Cup.This is not simply a basic marketing text using sports examples. This new title fills a gap for this newly recognized course area by presenting a strong business perspective through its content. It looks at the economic impact of the industry and identifies an array of career opportunities for students interested in sports marketing. There is comprehensive coverage of how sports are used as a marketing platform and an abundance of real-world national and international examples to support the material.Fullerton, Sam is the author of 'Sports Marketing', published 2006 under ISBN 9780073128214 and ISBN 007312821X.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.