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Publication Date: 2004
Publisher: Prentice Hall
Shank, Matthew D.
What makes this Sports Marketing textbook different? Business Perspective Strategic Approach Spotlight on Ethics The Most Current Examples Teaching resources available at www.prenhall.com/shankShank, Matthew D. is the author of 'Sports Marketing A Strategic Perspective', published 2004 under ISBN 9780131440777 and ISBN 0131440772.