2072994

9780131440777

Sports Marketing A Strategic Perspective
Sports Marketing A Strategic Perspective
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  • ISBN-13: 9780131440777
  • ISBN: 0131440772
  • Edition: 3
  • Publication Date: 2004
  • Publisher: Prentice Hall

AUTHOR

Shank, Matthew D.

SUMMARY

What makes this Sports Marketing textbook different? Business Perspective Strategic Approach Spotlight on Ethics The Most Current Examples Teaching resources available at www.prenhall.com/shankShank, Matthew D. is the author of 'Sports Marketing A Strategic Perspective', published 2004 under ISBN 9780131440777 and ISBN 0131440772.

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