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9780130407917

Sports Marketing A Strategic Perspective
Sports Marketing A Strategic Perspective
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  • ISBN-13: 9780130407917
  • ISBN: 0130407917
  • Edition: 2
  • Publication Date: 2001
  • Publisher: Prentice Hall PTR

AUTHOR

Shank, Matthew D.

SUMMARY

Programs and courses in sports marketing are emerging at universities across the country. Surprisingly, few sports marketing textbooks exist and none is written from a strategic marketing perspective. Sports Marketing is the only book to contain a framework or conceptual model of the strategic marketing process that can be applied to the sports industry. Also included: An appreciation for the growing popularity of women's sports and the globalization of these sports. An examination of current research in the area of sports marketing. A balanced treatment of all aspects of sports marketing at all levels. An introduction to the concepts and theories unique to sports marketing and a review of principles of marketing in the context of sports. A comprehensive discussion of the functions of sports marketing. And much, much more . . .Shank, Matthew D. is the author of 'Sports Marketing A Strategic Perspective', published 2001 under ISBN 9780130407917 and ISBN 0130407917.

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