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Publication Date: 2001
Publisher: Prentice Hall PTR
Shank, Matthew D.
Programs and courses in sports marketing are emerging at universities across the country. Surprisingly, few sports marketing textbooks exist and none is written from a strategic marketing perspective. Sports Marketing is the only book to contain a framework or conceptual model of the strategic marketing process that can be applied to the sports industry. Also included: An appreciation for the growing popularity of women's sports and the globalization of these sports. An examination of current research in the area of sports marketing. A balanced treatment of all aspects of sports marketing at all levels. An introduction to the concepts and theories unique to sports marketing and a review of principles of marketing in the context of sports. A comprehensive discussion of the functions of sports marketing. And much, much more . . .Shank, Matthew D. is the author of 'Sports Marketing A Strategic Perspective', published 2001 under ISBN 9780130407917 and ISBN 0130407917.
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