1633621
9780754619314
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This work investigates the 'state of the art' of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each city, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing.Leo van den Berg is the author of 'Sports and City Marketing in European Cities (Euricur Series (European Institute for Comparative Urban Research).)' with ISBN 9780754619314 and ISBN 0754619311.
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