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9780736060523

Sport Marketing - 3rd Edition

Sport Marketing - 3rd Edition
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  • ISBN-13: 9780736060523
  • ISBN: 0736060529
  • Edition: 3
  • Publication Date: 2007
  • Publisher: Human Kinetics

AUTHOR

Bernard Mullin, Stephen Hardy, William Sutton

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SUMMARY

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.Bernard Mullin is the author of 'Sport Marketing - 3rd Edition', published 2007 under ISBN 9780736060523 and ISBN 0736060529.

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