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9781403903006

Sport Business in the Global Marketplace (Finance and Capital Markets)

Sport Business in the Global Marketplace (Finance and Capital Markets)
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  • ISBN-13: 9781403903006
  • ISBN: 140390300X
  • Publication Date: 2003
  • Publisher: Palgrave Macmillan

AUTHOR

Aaron Smith, Hans Westerbeek

SUMMARY

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.Aaron Smith is the author of 'Sport Business in the Global Marketplace (Finance and Capital Markets)', published 2003 under ISBN 9781403903006 and ISBN 140390300X.

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